Puma ForeverFaster

Puma New Campaign ForeverFaster – Calling All Troublemakers

Titled “Calling All Troublemakers” the German brand has bought out the big guns… and put them in a hot tub. Appearing in a Puma advert where Bolt calls on all troublemakers, adding: ‘Obedience will be discouraged.’ The new advert features Jamaican sprint king Usain Bolt, Italian bad boy Mario Balotelli and golfers Rickie Fowler and Lexi Thompson making an appearance next to scantily clad women and men.

Puma have branded their new campaign “Forever Faster”.

Whether it is reportedly describing the Commonwealth Games as ‘a bit s***’, or setting off fireworks through a bathroom window – they are never far away from the drama. The campaign recognises sportsmen with off-the-wall personalities; drawing on their swagger to promote PUMA’s latest range of products.

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Instagram Marketing Is Quickly

Instagram Marketing Is Quickly Catching Up To Facebook.

How close is Instagram to Facebook when it comes to brand activity? Probably much closer than you thought.

Social media shop Shareable pulled the following numbers, which illustrate that marketers—while most of them cannot run ads yet on Instagram—are highly active on the social-mobile phone app.

The intriguing stats below are for United States brand pages during the second quarter. Keep in mind that Facebook went live in 2004, and Instagram hasn’t been around for four years yet. Continue reading…

How to Improve Your Graphic Design Skills (Infographic)

If you are a graphic designer or pursuing a career as a graphic designer your life can be quite gratifying. But you need to work hard to keep your design skills sharp and take your graphic designing skills to the next level. Here is an extremely useful infographic entitled “Graphic Designer’s Road Map” which features information to help you grow as a graphic design expert. This infographic by SmartPress suggest a few ways you can keep your graphic design career on track:

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The Future of Business Cards

For all those who are completely fed up of LinkedIn, and those who dislike the limitations that the traditional paper business cards impose, there is some good news for you. The Future of Business cards is here! Swivelcards bring the best of both worlds, although these smart cards are partly paper, the bottom third folds into a USB stick, which can be used to store your resume, web portfolio and other job-hunting items.

The cards currently come in eight different designs varying from utilitarian gray to colourful and expressive. The company has created a prototype and launched a Kickstarter campaign to add analytics capabilities to the cards. Once these cards are officially launched, the cards will be sold at 200 for $319. The cards will begin shipping out to supporters in October 2014 on a first-come, first-serve basis.

 


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A Subway Ad Blows a Woman's Hair Around, But There's A Twist copy

A Subway Ad Blows a Woman’s Hair Around, But There’s A Twist

A couple of months back a Swedish subway ad caught a lot of attention in Sweden and on the internet by showing a woman’s hair blowing in the wind whenever a train arrived at the subway. The fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman’s hair blowing all around, as though windswept by the train.

 

Using the very same concept, Garbergs, Stockholm, Sweden were inspired to create another attention-grabbing display. But this time there is a twist to the story. Using the very same concept, Garbergs, Stockholm, Sweden were inspired to create another attention-grabbing display. I’ll spare you any spoilers. Check out the video below:

 

CREDITS:

Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Sedir Ajeenah
Photographer: Daniel Griffel
Account Manager: Ida Tenggren
Digital Director: Micke Ring
Producer: Karolina Smedberg
Production Company: Adamsky
Post/grading/sound: The Line

Samsung-Galaxy-Note-4-bend-test-001

Samsung Mocks Apple With Their Own Galaxy Note 4 Stress-Test Video

Having poked fun of Apple in a series of tweets after the controversial YouTube video suggested malleability of the iPhone 6 plus, the South Korean firm on Thursday posted a two-minute video on its blog showing off the three-point bend test process behind its latest Galaxy Note 4 phablet.

“Samsung Galaxy Note 4 Endures the Gluteus Maximus” which delivers exactly what the title says. You’ll marvel, or not, as the Samsung Galaxy note 4 survives the stress test set to a techno beat. Robotic buttocks, sporting blue jeans and equal to the weight of a 200-pound human being, pose the biggest challenge.
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Acers Selfie Hat

Acer’s Selfie Hat Takes Wearables to The Next Level

Hats off to Acer, and I mean literally. They just took the selfie tech to a ridiculously new level.

Last Monday, we were blessed with the Selfie Brush, and today the Selfie Greek Gods have delivered once more with the Selfie Hat.

This is the latest wierd development in selfie tech is basically a giant sombrero and holds an Iconia A-1 840 table held by the hats fold-down flap. The tablet is placed on the hat in a manner that allows the wearer to slide it around the brim of the hat for the ideal selfie.
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xbox-destiny-hed-2014

A Fragrant Slap at Sony’s Deal With Activision

Xbox cannot explicitly advertise the launch of the highly anticipated first-person shooter Destiny. So, it came up with clever trick to draw attention anyway: Promote a non-existent cologne with the same name as the game.

“The new fragrance by Xbox,” reads the copy on a simple ad (posted to Xbox’s social channels late last week) with a blue crystal bottle labeled Destiny. The equally coy website encourages visitors to check with retailers about Xbox One offers.
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