Titled “Calling All Troublemakers” the German brand has bought out the big guns… and put them in a hot tub. Appearing in a Puma advert where Bolt calls on all troublemakers, adding: ‘Obedience will be discouraged.’ The new advert features Jamaican sprint king Usain Bolt, Italian bad boy Mario Balotelli and golfers Rickie Fowler and Lexi Thompson making an appearance next to scantily clad women and men.
Puma have branded their new campaign “Forever Faster”.
Whether it is reportedly describing the Commonwealth Games as ‘a bit s***’, or setting off fireworks through a bathroom window – they are never far away from the drama. The campaign recognises sportsmen with off-the-wall personalities; drawing on their swagger to promote PUMA’s latest range of products.