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Adidas Lauches ‘Adizero F50 Messi’

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When you think of the worlds best footballer, there is only one name that comes to your mind. Thats Lionel Messi! The little genius!

The man who missed out on World Cup glory during Argentina’s fina defeat by Germany in Brazil last month, returns to Barcelona for training on Tuesday.

But it was a suprise for many Barcelona locals to see Lionel Messi dribbling through the streets of Barcelona in the dead of the night. There’s a catch! It’s not actually Lionel Messi. Its a part of the lauch of Adidas’s new ‘Adizero f50 Messi’. Adidas projected a video of him on the city’s buildings in various neighborhoods, be it life size or the size of a three story building. Using a moving vehicle, the projection makes its way through the streets of Barcelona before sunrise.

The new Adidas ‘Adizero F50 Messi’ combines revolutionary technologies and precision engineering with every aspect of the boot design based around making the wearer as fast as possible on the football field. At only 165g, the adizero™ f50 is one of the lightest shoes on the market.