Its every marketer dream to create a marketing campaign that is useful, which accomplishes a noble goal and has a positive result. Here is one marketing campaign which had a major impact on the country’s blood donations.
Y&R Moscow recently partnered with Azerbaijani cellular network Nar Mobile to create a wearable device called Donor Cable, which lets one smartphone owner easily donate power to another using the cable. The device is a bracelet, inscribed with the message, “Donate energy to save a phone, and donate blood to save a life.”
Azerbaijan has the world’s highest number of children born with blood disorder Thalassemia. Children born with this particular disorder of the blood, require extensive blood transfusions. The biggest challenge the country was facing was lack of blood donations.