A Subway Ad Blows a Woman's Hair Around, But There's A Twist copy

A Subway Ad Blows a Woman’s Hair Around, But There’s A Twist

A couple of months back a Swedish subway ad caught a lot of attention in Sweden and on the internet by showing a woman’s hair blowing in the wind whenever a train arrived at the subway. The fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman’s hair blowing all around, as though windswept by the train.

 

Using the very same concept, Garbergs, Stockholm, Sweden were inspired to create another attention-grabbing display. But this time there is a twist to the story. Using the very same concept, Garbergs, Stockholm, Sweden were inspired to create another attention-grabbing display. I’ll spare you any spoilers. Check out the video below:

 

CREDITS:

Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Sedir Ajeenah
Photographer: Daniel Griffel
Account Manager: Ida Tenggren
Digital Director: Micke Ring
Producer: Karolina Smedberg
Production Company: Adamsky
Post/grading/sound: The Line