xbox-destiny-hed-2014

A Fragrant Slap at Sony’s Deal With Activision

Xbox cannot explicitly advertise the launch of the highly anticipated first-person shooter Destiny. So, it came up with clever trick to draw attention anyway: Promote a non-existent cologne with the same name as the game.

“The new fragrance by Xbox,” reads the copy on a simple ad (posted to Xbox’s social channels late last week) with a blue crystal bottle labeled Destiny. The equally coy website encourages visitors to check with retailers about Xbox One offers.
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